Syracuse.com has an article about Hofmann's Hot Dogs strategy to become a national frankfurter brand which includes signing Takeru Kobayashi on as an endorser and minority investor. The company plans to hold hot dog eating contests on college campuses. (via Teri Weaver)

September 16, 2012 at 9:41 am by ojrifkin · More posts about:College Contests, Kobayashi (小林尊), Merchandise, Syracuse | Permalink * Comments (1)

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  1. anonymous said

    September 16, 2012 @ 11:24 am

    sure this is exactly what Kobayashi wants. Hoffman qualifiers with no name jokes competing . The finals will be held at the campus of Syracuse Univ while the sponsor charges admission .Same shit like Criff dogs except most of the people in attendance will be college students instead of Brooklyn yuppies.. A monumental piece of history for these naive kids watching the great Kobayashi pull in another 20 grand at their expense. What a joke

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