NY Times: Kobayashi to endorse Coors Light beer
NYTimes.com reports that Takeru Kobayashi will appear in Coors Light’s new advertising campaign:
The [Silver Bullet] train shows up at the end of the commercials that are to begin running next week, which present men of superlative achievement offering humorous endorsements of Coors Light as “the world’s most refreshing beer.â€
The endorsers include Michael Johnson, identified as “the world’s fastest man,†and Takeru Kobayashi, identified as “the world’s fastest eater.â€
The commercials are in a funny way a counterpoint to a successful radio campaign for Bud Light beer, sold by Anheuser-Busch, which offers mock salutes to “real men of genius†who are actually imaginary magnates of dubious achievement.
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Rhonda Evans said
March 21, 2007 @ 10:03 am
I venture to say that this is the beginning of future endorsements for several additional MLE eaters this year alone and it has been long overdue for them.
Mad Stork said
March 21, 2007 @ 12:39 pm
maybe thats why kobiyashi wasnt in savannah he said i am doing this but sheas said no so kobiyashi said screw you
Rhonda Evans said
March 21, 2007 @ 2:10 pm
Even though I think Koby would have won the event had he gone, it would not have helped his stock for him to lose out in Jalapeno Peppers. Too much risk. The timing for a possible first loss ever on US soil would have been terrible. Plus, maybe he does not like hot foods.