Apollo 11 & oatmeal eating contest
According to The First Men in the Moon, the winner of an oatmeal eating contest (John Coyle from Ireland w/23 bowl in 10 minutes) was one of the earthside news items relayed to the crew of Apollo 11. Michael Collins responded that he would like to enter Buzz Aldrin in the next oatmeal eating contest (via http://twitter.com/AP11_SPACECRAFT/)