NY Times on Kobayashi’s impact
The New York Times has an article assessing Kobayashi’s impact on competitive eating.
If Kobayashi loses, the contest runs the risk of losing its marquee star.
“People are attracted to the game by individuals, but then they become more familiar with the game and so there’s a path from being a fan of an individual to being a fan of the sport,” Mandelbaum said. “But I’m not sure if people watch this for the same reason people watch sports.”
Ruth passed the mantle of stardom in baseball to Lou Gehrig, among others, leaving baseball significantly stronger than it was when he started. Time will show whether the interest in hot dog-eating competitions will continue, but having Chestnut around to succeed Kobayashi may be important to keep fans watching.
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