Prime rib contest for Rose Bowl players
Every year before the Rose Bowl, the teams playing in that game have a Prime Rib eating contest at Lawry’s Steakhouse called the Beef Bowl. The teams dine during separate sessions and then their total amount eaten is tallied up and compared. Texas ate 740 pounds of steak at their dinner (the size of their party is not given). The totals for USC have not officially been released yet, but it is claimed that they tied with the Longhorns.