Wigan pie contest to be on pay per view

rockfm.co.uk reports that the World Pie Eating championship held at Harry’s Bar in Wigan (Manchester area), England next month will be webcast. Viewers will have to pay £14.99 ($23) to receive information on how to view the contest. The contest previously received coverage for scaling back from a timed format to a fixed amount of a single pie. Last year’s winner, Adrian Frost, took 34 seconds to finish his pie. ($23 per 34 seconds is equivalent to more than $1000 / hour)

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