ESPNLosAngeles on Lawry’s “Beef Bowl”
ESPNLosAngeles has a column about the “Beef Bowl” held at Lawry’s Prime Rib for members of the Rose Bowl teams.
The truth is no one really knows which team eats more in the Beef Bowl anymore. The pre-Rose Bowl gorgefest has been around for 54 years, longer than all but five actual bowl games, but organizers haven’t kept official tabs on the exact amount devoured by each team since the 1970s when they stopped advertising it as an eating contest. Richard R. Frank, president and chief executive officer of Lawry’s Restaurants Inc., now admits that when someone asks for an exact number eaten by both teams, “someone will pull a number out of the air.”
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