Heart Attack Grill in entrepreneur.com
(from heartattackgrill.com) There is an article about the Heart Attack Grill and its owner, “Dr.” John Basso, in entrepreneur.com:
His advice for wannabe entrepreneurs? “I’d tell people to create controversy,” suggests Basso, who refers to himself as the Patch Adams of the restaurant industry. Though he won’t release any financial information, Basso insists that word-of-mouth marketing has given the grill plenty of business. “What I’ve got, in marketing terms, is the purple cow,” he says. “We’ve designed something that people talk about naturally. We’ve never spent one penny, and never will spend one penny on advertisements. We simply have a website, and that’s it.”
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Anonymous said
March 4, 2007 @ 2:18 am
(Butch) When I look at those scantily clad nurses I am at risk for a heart attack even before any eating takes place.