Matt Stonie signs with Night Media

Business Insider reports that Matt Stonie has signed with Night Media for exclusive representation and will be managed by Nick Brotman. Other Night Media social media personalities are Mr. Beast and neekolul, famed for her “OK Boomer” video. Brotman intends to pivot his client away from YouTube:

“Matt has been someone I’ve had my eye on for a while as he’s been consistently doing crazy numbers for years,” Brotman told Business Insider. “After getting to know him it was a great match. He’s interested in branching out from just creating YouTube content, which aligns with our philosophy of creating larger businesses around our clients’ influence.”

We will see how this deal affects Matt’s relationship with Major League Eating. Expulsion from the top 50 has been the traditional indication that a signee has fallen afoul of the MLE contract. Matt currently remains ranked at #3.

Comments (3)


  1. anonymous said

    May 21, 2020 @ 11:11 am

    according to social blade he averaging 3 million dollars per year on youtube . I am sure the contract with night media guarantees him more money. or equal to that amount. Why would he need MLE at this point?

  2. Anonymous said

    May 21, 2020 @ 8:28 pm

    I mean he is a YouTuber and a competitive eater.
    He loves to do it and enjoys it.
    But regardless, I’m happy for Matt Stonie!

  3. Anonymous said

    May 24, 2020 @ 8:58 pm

    Matt is doing the right thing for himself. Competitive eating is dead and will never be what it once was. Get your money Matt because it ain’t coming from MLE for you or anyone else anytime soon. Indy eaters are never going to have what they used to have. Whatever happened to that copycat quarantine contest?

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