Sankei.com reports that Korean food challengers / mukbangers have reported that their youtube videos have been demonetized due to fear of promoting eating disorders. Japanese influencers are concerned that the restriction could be placed on their channels. Auto-translation of start of article:

According to reports from South Korea, Salpejo, a gluttonous YouTuber with 440,000 subscribers, revealed in September that his “revenue generation had been interrupted.” “YouTube’s guidelines regarding binge eating and eating disorders have become stricter, and we are imposing strong restrictions on the channel,” he said, halting the release of the video. Another streamer said he was notified by YouTube that he was no longer making money and that he had made 339 videos he had posted over the past four years private or deleted.

Big eating videos are a popular content in South Korea known as “moppan.” It is watched worldwide, and the English translation of “mukbang” is described in the Oxford English Dictionary as “a video in which the viewer is spoken to while eating a large amount of food.”

The YouTube guidelines mentioned by the streamer prohibit content that deals with eating disorder behaviors that viewers may imitate, such as vomiting after meals or extreme calorie restriction. This policy was posted on the official blog in April 2023 and was maintained in the revision in January of this year.

Japanese gluttonous YouTubers are closely watching the developments in South Korea. Rikka (24), who has a total of 800,000 followers on social media, told Sankei Shimbun, “When I found out about the regulations in Korea, I was surprised and thought ?I’m here?. “I think Japan will also be subject to regulations in the not-too-distant future,” he said. He expressed concern that if monetization were to be stopped, it would become a “life-or-death problem” for streamers who do not have the means to make money, such as introducing restaurants or appearing at events.

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