Chosun.com on decline of mukbang
Chosun.com has an article about the decline of mukbang and big eating challenges that opens with the recent retirement announcement of Yuka Kinoshita.
One major reason for mukbang’s decline is the controversy over allegations that mukbang YouTubers secretly spit out or discard food instead of actually eating it. As suspicions arose, some viewers condemned the practice as deceptive, fueling negative public sentiment, especially over food waste. Moreover, while early mukbang content felt fresh, its appeal has faded as countless creators continue to recycle the same formats.
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